Successful, Scientific, And Savvy

We are the experts at winning applications



An ongoing series of informational entries

Success Is A Science

September 17, 2017

"Success is a science; if you have the conditions, you get the result. "  When Oscar Wilde wrote that quote, about 140 years ago, he could not imagine the world of the 20th Century - the 1900's.  He had no idea of the structure of the atom leading to the development of the atom bomb, no penicillin to cure deadly infections, and no concept of men actually visiting and returning from the moon to help us understand our place in the Universe.  Even without that - he knew -- he understood that science and thinking as a scientist (and engineer) leads to success.  Although his definition of success does not account for the randomness in the world, such as the crazy individual who acts out or a hurricane that emerges from the tropical Atlantic to devastate lives and livelihoods, he understood that preparation, set-up, and creating the right winning environment were essential to success.  That was true then, and it is true today.  That principle guides our work: we prepare; we check, we plan, and we create the winning environment - the conditions - to allow us to succeed.  When it comes to Commercial Cannabis Applications we create the conditions for success before we ever start writing. We start with the State (or city) Call for Applications:  we "shred" the documents to find out all of the requirements; we revisit the laws and regulations; we prepare an analysis of the Strengths, Weaknesses, Opportunities, and Threats; we identify Win Themes and Death Threats; we prepare a thorough Risk Assessment; we create storyboards, key graphics, and the compelling storyline for each client,  tailored individually, and with great care. That is "creating the conditions for success."  We do this every day, systematically, to maximize the win rate for our clients.  There may be random factors that we cannot control, but like Oscar Wilde, we believe Success is a Science and when we create the right conditions for winning - we will win.